Compaq's compact.(Compaq Computer Corp.'s commitment to serving retail partners)(Company Profile)

HFN: The Weekly Newspaper for the Home Furnishing Network, July, 1995 by Ryan, Ken

Compac Computer Corp entered the retail market in 1993 when it introduced its first home personal computer product line, the Presario. In 1995, Compaq is number two in the retail market and number two in the portable computer market. Compaq had a 12% growth rate in 1994 because it had recently introduced the Presario product line and had allowed its prices to increase to an unacceptable level.

NEW YORK--As a former standout basketball player, Jim Tucker knows that success often comes down to fundamentals and execution; the same thing goes for the computer retail business, says the vice president of consumer marketing for Compaq Computer Corp.

While Tucker says brand equity is important, he notes it's more important to understand your retail partner's business...

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