Home alone. (ready-to-wear designers enter home furnishings market)
HFN: The Weekly Newspaper for the Home Furnishing Network, August, 1995 by Frinton, Sandra
Retailers are grappling with the problems associated with accommodating the new fashion designers who are now producing coordinated household furnishings. Designers like Ralph Lauren have proven to be successful in this new area, but making room for designers can be difficult when juggling a store's own private-label products. Liz Claiborne, Guess and even Calvin Klein have entered the household furnishings market.
NEW YORK--Ready-to-wear designers are moving into home furnishings. And they don't want roommates. They want a place of their own. But the real estate they're after is prime property.
Will retailers make room for more designer shops? They are carefully balancing their space as more apparel designers enter home and want to present their collections in...
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