Radio Shack's getting new look, packaging.(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, August, 1995
FORT WORTH, Texas - Tandy Corp.'s Radio Shack chain is in the process of giving its stores a brand new look and overhauling its product packaging.
An in-company survey of Radio Shack customers found that while consumers are satisfied with the chain's products and service they would like to see the stores receive a facelift. With the help of the image consulting firm Landor Associates, Radio Shack locations will sport some major changes.
The selling floor will have a more open appearance with better lines of sight and be easier to navigate. The amount of in-store signage will be reduced and access to product information made easier.
Landor also helped revamp Radio Shack's packaging giving it a more uniform appearance. The new packaging is color...
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