Lane in license deal for Disney's big 6.(Lane Company Inc., Walt Disney Co.; six standard cartoon characters)(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, September, 1995
ALTAVISTA, Va. - The Lane Co. and The Walt Disney Corp. have entered into a licensing agreement for the marketing of Mickey & Co. brand characters as graphics, motifs, fabric applications and for other uses on furniture products.
Sean Slack, vice president of cedar chest merchandising for Lane, says the agreement is for the standard characters - Disney's original Mickey and Minnie Mouse, Donald Duck and Daisy, Goffy and Pluto.
Slack says the company will introduce 15 to 20 SKUs, primarily case pieces such as cedar chests and accent pieces, at the upcoming October International Home Furnishing Market in High Point, N.C. "Many of the pieces will be geared toward youth, but there will be some product geared toward the adult market as a whimsical...
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