Custom catalogs.(Kennedy Group)
HFN: The Weekly Newspaper for the Home Furnishing Network, September, 1995 by Bernard, Sharyn
The Kennedy Group offers to publish catalogs for retailers showcasing manufacturers products, with each catalog customized with the retailer's name. The company is targeting three retail segments: stationery stores, gift stores and home furnishings stores. As such, catalogs promote seasonal, gift and decorative products.
Dallas - The Kennedy Group, a manufacturers, representative, has developed customized, four-color catalogs to help promote specialty home furnishings retailers.
The Kennedy Catalogs Program will emphasize three areas: decorative accessories, gifts and seasonal products.
The Kennedy Group handles layout, photography and printing. When a retailer buys catalogs, Kennedy will print copies with the store's name on the cover.
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