Sega of America Inc. (brand name licensing agreement with King Features Syndicate Div.)(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, October, 1995
NEW YORK--Sega of America Inc. has signed an agreement with King Features Syndicate to license the brand name of its children's sub-brand SEGA Club, for a variety of products lines. Dedicated to kids under the age of 12, SEGA Club products combine interactive education with video game entertainment.
Planned product lines for the SEGA Club brand name include apparel, accessories, footwear, backpacks, stationery, school supplies--such as pencils, erasers and staplers--flashlights, toothbrushes, children's home furnishings and sticker dispensers.
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