A deal to build Braun. (Gillette Co.'s planned purchase of Thermoscan Inc.) (Housewares Network)
HFN: The Weekly Newspaper for the Home Furnishing Network, October, 1995 by Abdeddaim, Michelle Nellett
Gillette Co.'s planned acquisition of Thermoscan Inc. will provide a marketing opportunity for both Thermoscan and Gillette's subsidiary Braun. Many Braun products, such as electric shavers, Oral-B electric toothbrushes and coffee makers use the same distribution and marketing sources as do Thermoscan's infrared thermometers. Retailers view the acquisition favorably as it will consolidate two popular consumer lines. Gillette plans to make Thermoscan a wholly owned subsidiary to be managed by Braun.
Boston--If Gillette Co.'s deal to purchase Thermoscan goes through, retailers expect it to boost availability of infrared thermometers, which have been in short supply, while giving Braun a successful new product line.
Braun, the unit of Gillette that manufactures...
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