DSS: up and away.(retailers expect good response on direct satellite television in Dec 1995 and in 1996 as prices drop)(Includes related article)
HFN: The Weekly Newspaper for the Home Furnishing Network, December, 1995 by Veilleux, C. Thomas
Retailers of direct satellite TV (DSS) are optimistic about its future, and are preparing for the next step in marketing the product to a new level of consumers. Sales of DSS in 1994-1995 have been good, and very profitable given the high prices of such systems, but retailers acknowledge that the price will have to drop in order to attract a new wave of less-affluent consumers. They contend that DSS is considered a separate category now, and recent financing offers have helped pick up sales of the product in time for the holiday season.
New York--Digital satellite TV is one of the hottest businesses this season and retailers expect it to stay that way.
Beyond this year, however, the future gets a little unclear: Retailers expect to keep selling Sony, RCA and...
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