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Alpha serves up CD storage. (Alpha Enterprises Inc.)(Brief Article)

HFN: The Weekly Newspaper for the Home Furnishing Network, January, 1996 by Hill, Dawn

Las Vegas - Media storage vendor Alpha Enterprises Inc. focuses on portability, wood looks and bright colors for its product launches at the Consumer Electronics Show here this week.

As a follow up to its assortment of finished-oak, high-end media storage that the vendor has been offering since its acquisition of Tree Dimensions two years ago, Alpha is introducing a lower-priced wood line - Naturals.

"Part of our strategy is taking the furniture quality of Tree Dimensions and bringing it at a good price through [the use of] unfinished pine," said Bob Visovsky, vice president of consumer products.

The Naturals line contains 40-and 60-CD/multimedia wood racks, a 60-CD tower, a 96-CD spinner, a 100-cassette storage rack, a 100-CD storage rack, and...

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