Pumping up retail: Thomson's Clayton lays out a strategy. (Thomson Consumer Electronics executive vice president of sales and marketing Joseph Clayton)(Electronics Network)
HFN: The Weekly Newspaper for the Home Furnishing Network, January, 1996 by Olenick, Doug
Thomson Consumer Electronics' vice president Joseph Clayton, speaking at the 1996 winter Consumer Electronics Show, advised companies to focus on selling products with high margins and added value, in the wake of lower than expected 1995 holiday season sales. In addition, he suggested that companies take care not to overestimate their projected sales. Finally, Clayton noted that customer education is crucial to selling complex digital products such as digital camcorders.
Las Vegas - If consumer electronic retailers want to avoid a second year of disappointing sales, they must concentrate on selling value-added, high-margin products and improve retail floor salesmanship, advised Joseph Clayton, executive vice president of sales and marketing for Thomson consumer...
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