RCA stocks to its game plan.(Thomson Consumer Electronics)
HFN: The Weekly Newspaper for the Home Furnishing Network, February, 1996 by Bloomfield, Judy
The 1996 marketing plan of Thomson Consumer Electronics' RCA Div. will continue its focus on no-interest consumer financing, rebates and sports marketing. Thomson markets VCRs, television sets and camcorders under the RCA and GE brand names. RCA's advertising campaigns will continue to be product-specific, and the Digital Satellite Systems, large-screen TVs and home-theater systems will be the focus of the ads in 1996.
NEW YORK--Sports marketing, rebates and no-interest financing will continue to be the focus of Thomson Consumer Electronics' RCA brand consumer promotion and advertising program this year.
Thomson manufactures and markets the ProScan, RCA and GE brands of color TVs, VCRs and camcorders.
Much of the national TV and print advertising will...
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