Primestar has climbed into the driver's seat with the Family Channel to co-sponsor NASCAR driver Ted Musgrave.(direct broadcast satellite television service)(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, February, 1996
BALA CYNWYD, Pa.--Primestar has climbed into the driver's seat with the Family Channel to co-sponsor NASCAR driver Ted Musgrave and the newly emblazoned TFC/Primestar race car for an action-packed, 31-race NASCAR Winston Cup season that kicked off last week. According to the company, the agreement provides a "highly visible family forum in which to communicate Primestar's key consumer benefits and its value-added approach to family entertainment while strategically complimenting Primestar's national branding initiatives."
This is the latest in a series of high-profile sporting events the national satellite service provider has helped sponsor. In the last year, it was involved with the 1995 U.S. Open, the 1995 Major League Baseball All-Star Game, the 1995 John...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
