Toy Biz lands 'Apple for Kids.'(Apple Computer Inc. licensing agreement)(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, February, 1996 by Ryan, Ken
NEW York--First it was Compaq Computer Corp. teaming up with a toy company--fisher-Price--to market hardware and software products at preschool aged younsgters.
Now Apple Computer Inc. has named Toy Biz Inc. as a licensee of its new "Apple for Kids" brand name, which marks Apple's entry into corporate brand licensing.
Under terms of the agreement, Toy Biz will develop, manufacture and distribute a line of mass market electronic learning aids (ELA) and other learning toys and products bearing the Apple logo.
The products will be designed to introduce preschoolers (ages 2 to 6 years) to Apple products. The Apple for Kids ELA products are intended to be educational, easy to use and fun.
"We are excited to work with Toy Biz," said Satjiv S....
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