Cellular sales in a snap. (SNAP electronic device introduced by ORA Electronics, to make cellular phone sales easier)
HFN: The Weekly Newspaper for the Home Furnishing Network, April, 1996 by Silberg, Lurie
ORA Electronics has introduced a product that will enable cellular phone companies to sell their products more easily. SNAP is a device that will enable buyers to program their own phones and activate them. Retailers can sell cellular phones off the shelf, and distribution of the product will grow much wider to include mass retailer stores. Programming the phone before it leaves the manufacturer has always presented problems.
SAN MATEO, Cal. - Bigger doesn't always mean better, but in the computer accessories business, size does have its benefits. Retailers increasingly look for vendors with a portfolio of products rather than one line, if only because it's easier to merchandise a family look.
Kensington Technology Group certalinly buys into that theory. In...
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