Brand stand: Flick puts Kmart's weight behind Martha Stewart.(new brand of home textiles)(Kmart Corp. General Merchandise Marketing President Warren Flick)(Interview)
HFN: The Weekly Newspaper for the Home Furnishing Network, May, 1996 by McLoughlin, Bill
Kmart Corp. General Merchandise Marketing Pres Warren Flick says that the discount retail chain will make Martha Stewart-brand home textiles the centerpiece of its textile retailing operation. Flick said that the prospects of Martha Stewart developing into a major brand are good as there is no dominant brand in the home textiles market as the market niche is characterized by a preponderance of private brands.
NEW YORK--Warren Flick, Kmart's new top merchant, plans to make the company's own Martha Stewart brand the focus of its home textiles assortment, as part of an aggressive strategy to combine top national brands with powerful "own brands."
"While there are brands within home textiles, none of those brands today is a dominant brand within this channel," Flick...
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