Zenith steps up: adding high-end home theater brand.(Zenith Electronics Corp., home-theater video products)
HFN: The Weekly Newspaper for the Home Furnishing Network, June, 1996 by Bloomfield, Judy
Zenith Electronics Corp. plans to introduce an Inteq line of premium home-theater video products for fall 1996. Included in the line will be a 35-in direct-view television set with NetVision capabilities, a DVD player, a projector ready for HDTV, a six-head hi-fi VCR, three projection TV sets, and five large-screen direct-view television sets. Zenith is trying to reposition and strengthen its position in the industry.
ORLANDO, Fla.--Zenith Electronics Corp. will roll out a new, high-end brand of home theater video products for the fall under the name Inteq. While the line will be manufactured by Zenith, Inteq will be marketed and sold as a step-up brand with its own identity.
Bill Sims, president of Zenith's sales company, said: "We're positioning it as a premium...
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