Best Buy's home video push.

HFN: The Weekly Newspaper for the Home Furnishing Network, July, 1996 by Lieber, Ed

Best Buy has announced that it plans to re-merchandise and re-fixture its home video category based on the high annual profits it generates. The company will position the category in the center of stores, rather than on the periphery. The $16 billion home video industry has experienced double-digit growth, and the sell-through portion is experiencing 10% to 15% annual growth.

LOS ANGELES--The notion that mass merchants use the home video category as a loss leader to generate store traffic was dispelled by a Best Buy executive during the opening business session at the annual Video Software Dealers Association (VSDA) show here.

Joseph Pagano, merchandise manager in charge of the home video business for Best Buy, said home video is a profitable...

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