Creative Technology Ltd. (agreement with Samsung Electronics to produce CD-ROM drives)(Brief Article)

HFN: The Weekly Newspaper for the Home Furnishing Network, August, 1996

SINGAPORE-Creative Technology Ltd. has formed an alliance with Samsung Electronics Co. to develop and manufacture CD-ROM products. Creative Technology said the new CD-ROM drives will incorporate features designed to enhance performance in multimedia applications.

The company said the alliance will allow it to expand its market reach through the companies combined channels. Under the deal, Samsung will be the key manufacturer of the co-developed products.

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