Sears Homelife set to carry La-Z-Boy. (Sears Homelife Furniture Stores; La-Z-Boy Home Furnishings)(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, August, 1996
HOFFMAN ESTATES, Ill.--Beginning in November, Sears HomeLife Furniture Stores will offer La-Z-Boy Home Furnishings at 46 stores, with full 140-store expansion by the first quarter of 1997. This is the first time Sears is carrying La-Z-Boy merchandise.
"As a number-tone brand name in home furnishings, La-Z-Boy represents an important addition to Sears HomeLife," said Joe Baron, president of Sears HomeLife.
Said Patrick H. Norton, La-Z-Boy's senior vice president of sales and marketing, "HomeLife is a natural fit for us because our products and marketing are geared to the same target customer as HomeLife. HomeLife's aggressive expansion and commitment to offering customers quality, service and value are in line with our business goals. "
Sears is...
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