Whirlpool forms product section. (product management for North American Appliance Group)(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, September, 1996
BENTON HARBOR, Mich.--Whirlpool Corp.'s North American Appliance Group has created a separate product organization, saying product management needed greater focus.
Mike Todman, previously NAAG's controller and vice president of finance, was named vice president of product teams. He reports directly to Ralph Hake, the corporate executive vice president in charge of the North American organization.
Bob Cunningham, laundry; Louise Goeser, refrigeration; Tom Halford, cooking; Tom Ellspermann, dishwasher and air control, and Peter Smith, microwave, report to Todman as general managers or directors of product teams.
General managers-brand leaders are Chris Simpson, Whirlpool; Laurie Breininger, KitchenAid, and Tim Yaggi, Roper and Estate....
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