Ericsson's lightest: new 4.8 oz. cellphone gets print push.(print advertising to launch new product)
HFN: The Weekly Newspaper for the Home Furnishing Network, October, 1996 by Silberg, Lurie
Ericsson Inc will market its new light-weight cellular phone through a national print advertising campaign, including full-page color ads in the Wall Street Journal and USA Today. The 4.8 ounce analog model AF-738 has a different design than other Ericsson models, with new ergonomic concerns incorporated. The phone will sell for between $500 and $600 at retail.
RESEARCH TRIANGLE PARK, N.C. -- Ericsson Inc. this week will introduce its lightest phone yet, a 4.8-ounce unit that is being launched with a national print ad campaign.
The new cellphone, analog model AF-738, will be promoted through full-page color advertisements in the Wall Street Journal and USA Today beginning Nov. 4.
Full production is to begin this month. The phone has an ergonomic design...
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