Zenith, Goldstar refocus. (LG Electronics' Zenith and Goldstar brands)
HFN: The Weekly Newspaper for the Home Furnishing Network, October, 1996 by Bloomfield, Judy
LG Electronics Inc. will concentrate on the areas that are strongest for its Zenith and Goldstar brands. Zenith has done well in video products and Goldstar has had solid sales in computer peripherals. Goldstar is weaker in consumer electronics, such as audio-video products. A 56% of Zenith was recently purchased by LG Electronics in Nov 1995, but the company will continue to operate as an independent entity.
ENGLEWOOD CLIFFS, N.J.--LG Electronics Inc. plans to refocus its two brands, Goldstar and Zenith, to concentrate on what each does best.
With the new year, LGE will put its efforts to market video products behind Zenith. Distribution of Goldstar TVs and VCRs will be scaled back to select large accounts.
The Goldstar brand will stay where it has...
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