Hoping for a hit: Thomson extends its digital reach.(Thomson Consumer Electronics)
HFN: The Weekly Newspaper for the Home Furnishing Network, December, 1996 by Bloomfield, Judy
Thomson Consumer Electronics will market several digital products in 1997 to discover which products will be mass market hits. The company will focus on its DSS digital satellite components and Digital Video Disc products. Thomson's RCA, GE and ProScan brands have suffered poor financial performance in 1996 due to price erosion and no-interest financing programs.
FORT MYERS, Fla. -- Thomson Consumer Electronics will market a variety of digital products next year to see what will be a hit in the mass market.
James Meyer, Thomson's new executive vice president of marketing and sales for the Americas, said the company will focus on DSS in the U.S. and abroad, Digital Video Disc, and interactive products and services such as electronic program guides and products...
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