Bemco set for next Olympics. (mattress manufacturing planning marketing tie-ins with US Gymnastics Team for 2000 Olympics)(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, March, 1997
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DES PLAINES, Ill. -- While the Atlanta Olympics are still a fresh memory for many, for Daryl Tarbutton, president of mattress manufacturer Bemco, they are quickly being overshadowed by plans for the Sydney, Australia Olympics in the year 2000.
"We will continue our marketing tie-in with the U.S. Gymnastics Team program, which gives us great visibility," reported Tarbutton. "But our marketing efforts will also be tied directly in Australia. We have a licensee in Brisbane, Australia which has recently become a sponsor of the Australian Gymnastic Federation.".
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