Spring Air and Schewel join in NASCAR effort. (Spring Air Mattress, Schewel Furniture Co.)(Brief Article)

HFN: The Weekly Newspaper for the Home Furnishing Network, March, 1997

CHARLOTTE, N.C. -- Spring Air Mattress and Lynchburg, Va.-based Schewel Furniture Co. have unveiled their latest effort to leverage the growing interest in NASCAR sports -- a co-sponsorship of a late-model stockcar and driver Dana Dorman -- at the Charlotte Motor Speedway.

Last year Spring Air sponsored NASCAR Dash Series driver Mike Swaim Jr. but this is the first venture into Nascar for Schewels.

"There are a lot of customers who follow racing," noted Jack Schewel, president of Schewel Furniture. "It's great to have our name on this car.".

"NASCAR fans are the most loyal people in the world," added John Groves, chief executive of Spring Air's Greensboro, N.C. plant and director of Spring Air's racing program. "Our partnership with Schewel is all...

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