Sears high on integrated tack. (Sears, Roebuck & Co.)
HFN: The Weekly Newspaper for the Home Furnishing Network, April, 1997 by Scanlon, Elizabeth
Sears, Roebuck & Co.'s integrated marketing approach has been a success for the department store chain, helping turn company fortunes around after losses of over $1.5 billion in 1992. The "Many Sides of Sears" campaign uses a single storewide theme to emphasize the diverse offerings of the chain. Sears earnings reached a record $1.27 billion in 1996, 24% higher than 1995 figures.
CHICAGO -- Sears, Roebuck & Co. says its integrated marketing approach is paying off.
John H. Costello, senior executive vice president of marketing for Sears, told the promotions industry here at the Update '97 conference, that the $38 billion department store chain, which offer a wide selection of home furnishings, is riding high on the success of its "Many Sides of Sears" integrated...
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Most Recent Business Articles
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- LIFO vs. FIFO: a return to the basics
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Using object-oriented analysis and design over traditional structured analysis and design
- Design a commission plan that drives sales - Sales Commissions
Presented by American Express