Cataloging customers: mail-order merchants bring furniture to broader clientele.
HFN: The Weekly Newspaper for the Home Furnishing Network, April, 1997 by Crispens, Jonna
Three companies have joined the home furnishings catalog market. Damark International Inc, Sharper Image Corp and CUC International Inc are all mailing home furnishings catalogs to customers. Damark has published a new "Home Comforts" catalog and mailed them to between 500,000 and 1 million customers. The Sharper Image Home Collection was first published in January 1996 and runs between 50 and 70 pages. A fifth edition of the catalog will be published in May 1997. CUC International publishes Shoppers Advantage and CompleteHome catalogs.
While retail giants such as J.C. Penney, Spiegel, Montgomery Ward and Service Merchandise have long recognized the value of selling furniture through catalogs, there's a new breed of high-power direct marketers expanding beyond their...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
