Sun intensity monitor licensing agreement. (between consumer products division of MEHL Group Marketing and Baywatch Production Co. to manufacture and market the Baywatch Sun Monitor)(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, April, 1997 by Werner, Holly M.
MARLBORO, Mass. -- The consumer products division of MEHL Group Marketing has signed a licensing agreement with The Baywatch Production Company to manufacture and distribute the Raywatch Sun Monitor. MEHL, formerly Selvac Corp., develops and distributes personal care and beauty products.
The Raywatch Sun Monitor is a combination wristwatch/sun-intensity monitor that sounds an alarm to warn the user of exposure to the sun based on the person's skin type and the SPF of the lotion being used, according to MEHL. The Raywatch has a suggested retail price of $39.95.
Currently MEHL plans to offer the Raywatch Sun Monitor, which has been featured on the CNBC program "Steals & Deals," through an infomercial, said Bethann Scott, vice president of MEHL Consumer...
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