Teledyne launches F5 ads.(water filtration unit)
HFN: The Weekly Newspaper for the Home Furnishing Network, August, 1997 by Werner, Holly M.
Teledyne Water Pik has just kicked off a new consumer advertising campaign to publicize the company's F5 end-of-faucet water filtration unit for the fourth quarter.
The advertisement is in six national consumer publications, according to Jonathan Clark, vice president of marketing and sales of Teledyne. The magazines are Consumer's Digest nationally, and key markets for TV Guide, U.S. News & World Report, People, Newsweek and Life Magazine. Those key markets are Boston, Chicago, Los Angeles, Miami, Philadelphia, San Francisco and Seattle, where, Clark explained, water quality is not always up to par.
Clark went on to say that this is primarily a fourth quarter campaign, "now that the product is at retail. But we want to appeal to the shifting demographics...
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