T-Fal TV tack for all-in-1 Ingenio. (cookware, bakeware, storageware line to be marketed in infomercial)

HFN: The Weekly Newspaper for the Home Furnishing Network, October, 1997 by Eckhouse, Kim

T-Fal is touting a new all-in-one cookware, bakeware and storageware line in a national infomercial and hopes to hit higher price points than it has recently commanded in department stores.

The supplier has been credited with establishing a high-end business at mass merchants over the past year or so, where it has pushed prices above the $79 mark.

The new line, Armaral Ingenio, features detachable handles, which allow the pans to be taken from the stove, used in the oven, then stored in the refrigerator.

The removable handle also allows the pans to easily nest when not in use. The set is positioned as part of T-Fal's top-of-the-line Armaral nonstick cookware collection.

At present, the Ingenio line is being offered by Service Merchandise...

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