Wal-Mart gets the first taste of Ekco cookware.
HFN: The Weekly Newspaper for the Home Furnishing Network, October, 1997 by Hill, Dawn
Wal-Mart is the first stop for Ekco stainless steel cookware, Ekco Housewares' first line of cookware products in more than a decade.
Other discounters are eyeing Wal-Mart with interest to see if mass-merchant consumers relate to the Ekco brand in cookware.
Ekco began shipping a seven-piece Endura nonstick set -- with a price point on the higher end of the vendor's cookware assortment --to the mass merchant this month.
Other stainless steel cookware lines from Ekco will be available to retailers in the first quarter of 1998. Retail price points for seven-piece sets will range from $49.99 to $99.99.
"I did see the Ekco cookware," said a housewares buyer at a top 10 mass merchant. "I think the quality seems pretty good; the pricing seems...
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