Zenith channels TVs, VCRs into home settings.(Zenith Electronics Corp.)
HFN: The Weekly Newspaper for the Home Furnishing Network, March, 1998 by Lewis, Jeff
Zenith Electronics Corp. has developed two categories for its products to boost retailer selling. The categories, Home Theater and Home Basics, were created to help consumers fit the products into their lifestyles and simplify decision-making. Home Basics covers rudimentary entertainment products, while Home Theater addresses more complex entertainment needs.
New Orleans--Zenith Electronics Corp. is realigning its TV and VCR product lines into distinct classifications that the company said will help retailers sell the products.
To fit broader consumer entertainment lifestyles, Zenith has chaneled its products into two categories: Home Theater and Home Basics.
Zenith is taking the new approach to better fit "entertainment into consumer lifestyles," said...
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