EDISON SHINES ON MARTHA.(American Marketing Association's Edison Achievement Award to Martha Stewart)(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, March, 1998
NEW YORK-Martha Stewart, chairman of Martha Stewart Living Omnimedia, won an Edison Achievment Award at the American Marketing Association's recent annual event here for her influence as a lifestyle authority.
This influence can be seen through her alliance with Kmart, which launched her Martha Stewart Everyday collection a year ago. By the end of 1997, the line represented 50 percent of Kmart's home fashion business.
Meanwhile, Maytag won an AMA Edison Award for the Best New Product of 1997. The Maytag Neptune high-efficiency washer won the gold award in the household furnishings, appliances and accessories category.
The American Marketing Association established the Edison Achievment Awards 12 years ago in order to recognize business executives...
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