MOTOROLA SPREADS 'WINGS' CAMPAIGN.
HFN: The Weekly Newspaper for the Home Furnishing Network, April, 1998 by Lewis, Jeff
SCHAUMBURG, Ill.--Motorola has launched its largest advertising initiative to date, a $100 million-plus brand awareness campaign called "Wings."
The first 60-second TV spots aired April 19 on several broadcast and cable television networks, including NBC, ABC, FOX, ESPN and USA among others.
The campaign, which features a Motorola logo that "flies," was developed following a year-long market research study.
Rather than focus on a single Motorola product, the campaign seeks to reinforce the company's image for many different products, said Rob Pollack, a Motorola vice president and marketing director.
Featured in the ads will be cellular phones, pagers and personal use two-way radios. Print ads, which started running earlier this month,...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- LIFO vs. FIFO: a return to the basics
