Martha Stewart Inks Deal With P/Kaufmann
HFN: The Weekly Newspaper for the Home Furnishing Network, July, 1998
Martha Stewart is moving again -- into the specialty channel of distribution with a decorative home fabrics program. In a multi-year agreement with P/Kaufmann, Martha Stewart Living Omnimedia (MSLO) will launch the program in fall 1999, introducing two collections of approximately 40 SKUs each twice a year.
The line, to be packaged under a new, as-yet-to-be-determined label, marks MSLO's effort to continue to offer consumers "a variety of products for decorating in a variety of channels," said Elise Contarsy, director of home merchandising at MSLO, who added it will be distributed through "select fabric retailers and decorative jobbers who sell fabric by the yard." Ron Kaufmann, president of P/Kaufmann, added that the collection is only beginning to be...
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