AS DIGITAL TV'S DEBUT NEARS, INDUSTRY CHARTS COURSE
HFN: The Weekly Newspaper for the Home Furnishing Network, September, 1998 by Lewis, Jeff
NEW YORK-As the dream of digital television rapidly becomes reality, consumer electronics retailers detailed strategies -- and concerns -- at a conference last week. At the Digital Television Conference, here, sponsored by U.S. equity research firm Warburg Dillon Read, officials from Best Buy, Circuit City and RadioShack were on a panel that also included Matsushita and Mitsubishi.
Philip Schoonover, senior vice president of marketing of consumer electronics for Best Buy, said he was encouraged by a demonstration of HDTV earlier this year at one of Best Buy's stores. The demo, he said, brought in record numbers of consumers and accounted for a boost in sales of large-screen analog TVs. Best Buy plans to initially demonstrate and sell digital sets at the...
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