RETAILING GROUP'S GOAL: E-COMMERCE. (Electronic Retailing Association)

HFN: The Weekly Newspaper for the Home Furnishing Network, September, 1998 by Ryan, Ken

LAS VEGAS-In the future, electronic retailing -- rather than the traditional brick-and-mortar variety -- will be the predominant means by which consumer goods and services get bought and sold.

A bold statement, to be sure. But that's the goal of the Electronic Retailing Association, whose members gathered here last week for the organization's annual meeting and exposition.

Formerly the National Infomercial Marketing Association (NIMA), the ERA unveiled a new moniker, mission statement, and strategic plan to meet its objectives. Founded as a group that represented the needs of the infomercial industry, ERA is transitioning into an organization seeking to tap electronic commerce on the Internet as a primary source for selling products and services. ...

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