'CHANGE IN TASTE' HELPS DRIVE HOME IMPROVEMENT SPENDING AT RETAIL
HFN: The Weekly Newspaper for the Home Furnishing Network, September, 1998 by Smith, Emelie
It is no secret that people are spending more time in their home, a place now more appropriately called the "cocoon" by some marketers. The growing trend of larger family or recreation rooms, home offices, plush bedrooms, and various other "living" spaces within the home for entertainment or hobbies have led to fewer reasons to leave one's domicile.
Possibly, for this reason, refurnishing, renovating and other home projects have become more of a priority. Add to this the strength of today's economy, and you have a major opportunity for retailers. According to studies conducted by the Home Improvement Research Institute, the industry can look forward to steady growth from now through the year 2002. In 1997, for example, the Institute reported that the home...
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