HELLO, NEIGHBOR : THE WELCOME KIT OFFERS INFORMATION ABOUT SERVICES AND PRODUCTS.(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, February, 1999 by Ratliff, Duke
More than 20 million Americans who move this year will receive a Welcome Kit package from the U.S. Postal Service. The package contains a new address confirmation, information regarding local government agencies and -- of particular interest to marketers -- advertisements and promotions from retailers, and appropriate products and services.
Targeting heavy-spending movers -- and corroborating the potential of the movers' market -- are such well-known companies as Home Depot, Kmart, Rubbermaid, Ace Hardware and Blockbuster Video.
Most of the promotion materials are specifically designed for the recently relocated. Ace Hardware advertises its key-making service, for instance, to entice the new homeowner.
Rubbermaid's Welcome Kit insert,...
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