BRADSHAW ENTERS FOOD STORAGE.
HFN: The Weekly Newspaper for the Home Furnishing Network, March, 1999 by Sample, Ann
RANCHO CUCAMONGA, Cal.-After 25 years of manufacturing kitchen gadgets and, more recently, bakeware, Bradshaw International has expanded into plastic food storage.
The new food container line was introduced to market in January under Bradshaw's Good Cook brand as Easy Seal.
"We are entering this category in response to many of our customers who have asked us for a value priced alternative to supplement their current food storage program," said the president of Bradshaw, Mike Rodrigue, in a statement. "With the Easy Seal program we are able to offer the consumer a quality product at a better price, while at the same time providing a higher gross margin to the retailer."
Bradshaw began test marketing the Easy Seal line last August in a few...
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