MGM ROARS INTO HOME FURNISHINGS.
HFN: The Weekly Newspaper for the Home Furnishing Network, April, 1999 by Kunkel, Karl
HIGH POINT, N.C.-For years, moviegoers have snapped to attention as the roaring MGM lion announced the start of a feature presentation. This week, the MGM lion is working its magic on visitors to the Classic Leather showroom. Only this time, the focus is home furnishings, not movies.
Hickory-based Classic Leather (309 N. Hamilton) has teamed up with MGM to create the MGM Home Division. Classic Leather has created two lines of home furnishings -- the Classic Collection and On Location.
Under the direction of Linda Berman, executive vice president and general manager of MGM Consumer Products, the studio is launching a merchandising blitz that will capitalize on the mystique of Hollywood and MGM's rich cinematic contributions to popular culture. Besides...
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