MOHAWK PROMOTES BRANDS WITH CONSUMERS AND RETAIL; MILL INVESTS IN EXPANDED PRINT CAMPAIGN IN CONSUMER SHELTER BOOKS AND STORE PROGRAMS.
HFN: The Weekly Newspaper for the Home Furnishing Network, May, 1999 by Herlihy, Janet
CALHOUN, Ga.-Mohawk is continuing campaigns to build brand awareness for its family of carpet products in order to grow sales at both consumer and retail levels.
This year a national advertising campaign launched in 1998 with Dixie Carter in home-decor magazines has been expanded.
"We've also added specially targeted publications that get into the hands of consumers who are actively involved in home projects and looking to satisfy their immediate flooring needs," said Ed Williams Sr., vice president of marketing for Mohawk Industries.
The Mohawk print campaign will appear in Better Homes and Gardens; Woman's Day; Southern Living; Martha Stewart Living; Home Magazine; American Homestyles; House Beautiful; and Metropolitan Home....
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