WILLIAMS-SONOMA EYES WEB FOR GROWTH.
HFN: The Weekly Newspaper for the Home Furnishing Network, June, 1999 by Marler, Serena
SAN FRANCISCO-Williams-Sonoma is looking to the Internet for future growth and development.
The home specialty retailer has been relatively shy of electronic commerce in the past but now plans to redress the balance.
"This is an area of real development for us," said chairman and chief executive W. Howard Lester, addressing the annual meeting of shareholders last week. "We haven't been talking about it that much, but we're really focused in that direction. The company has a firm foundation and should be fully operational with e-commerce by the end of next year."
The first of these sites, wswedding.com, was launched June 1, 1999. This online bridal registry is fully integrated. It enables couples to view their list and the 1,500-strong...
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