MAKING KITCHENWARE A DESTINATION AT QVC.
HFN: The Weekly Newspaper for the Home Furnishing Network, June, 1999 by Thau, Barbara
WEST CHESTER, Pa.-Armed with an assemblage of former Macy's buyers, QVC is looking to make itself a destination for the kitchenware category.
Macy's alum Bill O'Donnell, QVC's vice president of merchandising, home fashions, has placed a premium on making QVC, which boasts $2.4 billion in annual sales and reaches 70 million homes, "a kitchenware headquarters." Toward this goal, the retailer is steadily establishing a breadth of branded assortments while it builds upon Cook's Essentials, its private-label cookware line, to include small electrics.
In the following interview, O'Donnell discusses how his team of ex-Macy's buyers (including Bob Ciarrocci, small electrics buyer; Paul Callaro, director of merchandising, home fashions; and Donna House,...
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