WEATHER OR NOT IT'S HOT, HOT, HOT; TEMPERATURE AND SEASON LENGTH IMPACT SALES OF HOME CLIMATE PRODUCTS.
HFN: The Weekly Newspaper for the Home Furnishing Network, June, 1999 by Zaczkiewicz, Arthur
NEW YORK-Weather has a clear and obvious influence on the sales of many home solutions products. Think warm weather and fans, or the chill of winter and heaters.
But capitalizing on the weather's influence on home-solutions products is not always so clear and obvious. Complex skills are required -- a little meteorology, some merchandising and marketing savvy, as well as a lot of risk-taking.
"It's a gamble," one seasonal products vendor said. "How do you order the right number of fans or heaters? That's a good question. You look at last year's weather, which isn't accurate, and then take your best guess."
But learning how weather drives sales in the category can help retailers confidently make predictions.
To understand the...
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