HOLMES REVAMPS RIVAL IN KITCHEN; NEW PRODUCTS, NEW LOOK TO APPEAR AT NHMA SHOW.
HFN: The Weekly Newspaper for the Home Furnishing Network, October, 1999 by Porter, Thyra
KANSAS CITY, Mo.-Nearly a year after closing the deal to purchase the Rival Co., the Holmes Group is cooking up a new brand strategy for the Rival name in kitchen electrics.
"We are focusing on building the Rival brand as a dominant kitchen electrics supplier," said Matt Palma, director of marketing for the Holmes Group/Rival Division. "You'll see the first foray of what we're doing at the Housewares Show."
Key to that strategy is a new sales team, revamped packaging and expanded product development, Palma said. Joining the sales staff are former Hamilton Beach/Proctor Silex executives Mark Avery and Frank Clements. Avery took over in June as vice president of kitchen sales for Rival, and Clements joined Rival last month as vice president of...
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