FURNITURE.COM ADDS ZOOLOOSE KIDS' FURNITURE.(Brief Article)
HFN: The Weekly Newspaper for the Home Furnishing Network, May, 2000
In a continuing effort to increase its offering of juvenile furnishings, Furniture.com has added ZooLoose to its stable of mostly private-label kids' furniture. It is ZooLoose's first online relationship.
Peter Halunen, vice president of merchandising for Furniture.com, said the decision to use the ZooLoose name was influenced by the strong tie between the name and the product itself. The ZooLoose collection includes a table and six chairs, each crafted as a different animal character. Each piece comes with a 16-page storybook. The Chicago-based ZooLoose debuted at the International Juvenile Products Show last year.
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