WILLIAMS-SONOMA WEB REGISTRY BOOSTS BRIDAL SALES.(Brief Article)

SAN FRANCISCO-Cyberspace has proved to be a match made in heaven for Williams-Sonoma and its bridal registry. In the three months since the retailer relaunched its online wedding and gift registry -- allowing couples to post their wish lists on the Internet -- total registries for the company soared 87 percent.

Those online registries have led to a 30 percent increase in bridal sales at the company's stores, according to Williams-Sonoma's Patrick Connolly, executive vice president and general manager of direct-to-customer business.

"Because we are getting more registries, ...

Read the rest of this article with a Free Trial at HighBeam Research.