KMART HAWKS MARTHA EVERYDAY ONLINE.

HFN: The Weekly Newspaper for the Home Furnishing Network, July, 2000

The full line of Kmart's Martha Stewart Everyday home and garden line is now available on the retailer's site, Bluelight.com. This marks the first time the brand has been available for sale on the Web.

The Martha Stewart online store currently features more than 350 products. The home category in the Everyday line will initially feature three product lines: fashion bedding, basic bedding and bath. In upcoming months, Bluelight and Martha Stewart Living Omnimedia plan to significantly expand the Everyday line with housewares and kitchen and bath accessories.

Wal-Mart to Double Its German Presence

Continuing its global push, Wal-Mart will open 50 new stores in Germany over the next three years, with the goal of doubling its German market...

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