WHAT WOMEN WANT; TREND FORECASTER FAITH POPCORN'S LATEST BOOK HAS THE ANSWERS.
HFN: The Weekly Newspaper for the Home Furnishing Network, September, 2000 by Goldbogen, Jessica
NEW YORK-Give her what she needs, and she's yours for life.
No, this isn't the latest dating advice from a self-help relationship book. It's one of the premises behind trend prognosticator Faith Popcorn's new book, "EVEolution" (Hyperion, June 2000). The book offers eight truths about women, and how to take these factors into account while marketing products and services to them.
Popcorn shared these insights recently at a breakfast seminar sponsored by Bon Appetit magazine. Bon Appetit is owned by Advance Publishing, which also owns HFN.
Women, Popcorn said, are an increasingly powerful demographic not to be ignored as consumers. And above all, she said, don't assume it's the man who's making the decisions on what to purchase, whether...
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